The future of social media will deliver

Three figures arranging social media posts with 'Powered by IOTA' tagline

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The future of
social media is

The benefits SOCIETY2 will bring to your social media experience

Complete Privacy

You choose the privacy level. No more middle-men leveraging your personal data without you even having a say.

Identity Ownership

Be your own publisher. The technology which underpins SOCIETY2 provides an ID that you own and is portable.

Unrivaled Control

You are in control, of your content, whether you see ads, of your followers, connections or friends and family.

Enhanced Productivity

Choose 'ad free' and find yourself using platforms and apps which improve productivity, without distraction.

Feeless Payments

Feeless transactions enable new revenue sharing models, sending money to friends or tipping creators.

Platform Choice

With content, connections and identity ownership, you can move between many platforms or create your own.


Don’t trust us, trust the tech: our privacy guarantee works the same way cryptocurrency is guaranteed distributed and not centralized. We are working on extending IOTA to serve as a tool chest of standard social media functions, with those extensions collectively packaged as a software framework for platforms (think apps, forums, sites and more).

A library of methods, properties, events, etc., common across all social media examples, can be abstracted out, for use in publishing social media content. All sorts of sites and apps can be quickly instantiated.

Central to SOCIETY2 is the notion of Decentralized Identity. Rather than recreating the same identity on many social media platforms, you should only need one identity. This identity can then be shared, in part or whole, with many different platforms using our framework.

Spot the difference


Image showing how a user posts to social media today, with no control, privacy or financial consideration

No privacy, no choice, no control, financial lockout.

Data is siloed (only available to the one platform). You are locked-in. You can’t control your own data.

No privacy. A company knows your entire life and all of your personal details, which can potentially be exploited.

Profit is made off of your identity and content, without your consultation, nor financial consideration.

No choice. You abide by a platform's capricious heavy handed rules or complete lack of moderation.


Image showing how social media user sends content to the IOTA Tangle which can then display securely on social media platforms which they choose to engage with

Real privacy, own and control your data, freedom.

Data is stored leveraging DLT: IOTA’s Tangle. Everything is portable. You only manage one global identity.

You explicitly and easily choose your level of privacy. If it is marked private, it genuinely, cryptographically, is.

You choose if you want ads. Micropayments allow profit sharing and other fair revenue splits if you opt in.

Platforms cater to you. Choose one that fits you or make your own easily from a menu of templates.


Communication, whether social, professional or political, is a critical lubricant in the cogs of society. Social media allows us to communicate, share ideas and express ourselves through online communities. It is crucial that we own the data and identities used to converse and collaborate over social media, so that no one platform decides the fate of our voices.

Bitcoin’s launch in 2009 birthed a new ecosystem and lens through which we can reconsider the governance of currencies, assets, data and society, using distributed ledger technology (DLT). Six years later IOTA expanded on this vision with a protocol designed to enable the permissionless exchange of value and data, with a scalabe architecture (how it organizes data and confirms transactions).

SOCIETY2 has been inspired by the ecosystems and applications made possible by leveraging DLT, such as IOTA. Our mission is simple, we want to enable choice and control for social media users. Our aim is to put the user back in control of their online identity, their personal data, social media content and communication.

We are a small, growing team with big aspirations. We are open to collaboration, exchange of ideas or expanding the team with the right fit. Reach us here.

Meet the team
Photo of Ben Royce in black and white

Ben Royce

Head of Project

Ben has a Master of Arts in Media, Culture, and Communication from New York University. He spent many years as a programmer in New York City in the finance and healthcare industries.

Photo of Joseph Skewes in black and white

Joseph Skewes

Head of Operations

Joseph has worked in technical and leadership IT roles over the past 12 years and prior to that in banking. He also leads the operations for a mental health startup.

Photo of Markus Kuhlmann in black and white

Markus Kuhlmann

Head of Development

Markus has a M.Sc. in Physics from the Ruhr-Universität Bochum and is finishing his PhD thesis. He has 5+ years experience in programming and IT infrastructure and works as an IT-Consultant.

Photo of Sebastian Buchweitz in black and white

Sebastian Buchweitz

Head of Front-End Development

IT consultant, developer, trainer and project manager with 10 years industry experience. A self-motivated and a dedicated IT perfectionist, his core expertise is front-end development, networking and IT-security.


Leave us a message and we will get back to you soon.

Figure with location markers being added to global map

The SOCIETY2 team is globally distributed